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Two-Way ANOVA - Excel definitions

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  • Two-Way ANOVA

    Statistical method for comparing means across two factors, allowing assessment of their individual and combined effects.
  • Interaction Effect

    Phenomenon where the influence of one factor depends on the level of another, complicating interpretation of mean differences.
  • Factor

    Categorical variable whose levels are used to group data for comparison in ANOVA analyses.
  • Level

    Distinct category within a factor, such as types of advertising or discount percentages.
  • Null Hypothesis

    Default assumption stating no interaction or difference in means between groups or factors.
  • Alternative Hypothesis

    Statement suggesting the presence of interaction or differences in means among groups or factors.
  • P-Value

    Probability measure used to determine statistical significance; compared to alpha to guide hypothesis decisions.
  • Alpha

    Threshold for statistical significance, commonly set at 0.05, guiding whether to reject the null hypothesis.
  • Replication

    Design feature in ANOVA where multiple observations are collected for each combination of factor levels.
  • Source of Variation

    Component in ANOVA summary tables identifying where differences in data arise, such as factors or interaction.
  • F Statistic

    Ratio used in ANOVA to compare variance between groups to variance within groups, indicating significance.
  • Data Analysis Toolpak

    Excel add-in providing automated statistical calculations, including ANOVA summary tables.
  • Summary Table

    Output in ANOVA displaying statistics for each factor, interaction, and overall variation.
  • Advertising Medium

    Example factor in business analytics, with levels such as social media, TV, and email.
  • Discount Level

    Example factor representing different price reductions, such as none or 20%.